Carousell App
Cash on Delivery in Classifieds App
Company: Carousell
Platform: Mobile App
Tasks: Interview, Wireframing, User Flow
Year: 2017

The Brief
Some Carousellers in Taiwan fail to deal because they fail to agree on an arrangement for payment and shipping. So far Carousell doesn't support cash on delivery in Taiwan. If this feature exists on Carousell, Would users find it easier to agree on the arrangement for payment and shipping? Would the number of transactions increase?
User Interview
Interviewee
People who have experience buying and selling items on Carousell
Purpose
To understand Taiwanese Carousellers’ feelings about Carousell and preference of payment and shipping methods
Questions
Have you used any other platforms to sell items?
Which one do you like the most? Why?
What do you sell or buy on Carousell?
What do you think of Carousell? Why?
Which payment and shipping method do you prefer? Why?
Chi (Student / age 23)
Chi likes to use Shopee the most because it provides a direct “buy now” option, which let buyers skip the step for making offers, and offering a tracking system during the CVS shipping process. Also, Shopee sometimes offers half-price events for shipping, which is a big incentive for buyers to complete the deal.
On Carousell, she thinks second-hand items such as gadgets and makeup are more likely to be sold than on other platforms. She said on other platforms sellers need to pay to promote their items to be seen, whereas on Carousell her items are seen without any promotion. However, she is worried about scams without a formal and safe payment process on Carousell, so she usually shifts to other platforms to finish the deal with buyers.
As for the payment method, cash on delivery is not only flexible for her busy life to pick up and send items but also convenient for her, a student buyer who doesn’t have any credit cards, to pick up and pay for items by cash at the convenience store.
Findings
According to the interviews, cash on delivery is the preferred payment and shipping method for both Moa and Chi. From Chi’s response, we can see that sometimes Chi and her buyers didn’t really fail to deal on Carousell. They just moved to another platform to finish the transaction. If Carousell provides cash on delivery, it’s possible to solve this problem.
Design Ideas

Wireframing

User Flow



Proposal of Validation
To prove the hypothesis is correct, some metrics should be defined and tracked for a period of time after the feature is released:
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The number of completed transactions.
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The number of completed transactions that used cash on delivery.
We expect to see an increase in the number of completed transactions that is proportional to the number of transactions that used cash on delivery.